Genshin Impact Backlash: Lantern Rite Rewards Spark Outcry – What Went Wrong?

Genshin Impact, the renowned online RPG game, faced a significant uproar from its Chinese player base following the release of the official 4.4 Livestream and the unveiling of Lantern Rite Festival awards. The reaction was swift and intense, shedding light on the challenges game developers encounter in balancing global expectations and cultural sensitivity.

Genshin Impact Backlash

Genshin Impact controversy

The controversy erupted when HoYoverse, the game’s producers, offered what was perceived as minimal awards for the Lantern Rite Festival, a crucial Chinese New Year celebration. This decision left players, especially in China, disappointed, considering the cultural significance of the event.

The aftermath was evident on social media platforms, particularly Douyin (Chinese TikTok), where Genshin’s official account witnessed a staggering drop of over one million followers in just one day – a decline from 9.6 million to around 8 million. Similar declines were observed on other social networks associated with the game.

Genshin Impact 4.4 Update
Genshin Impact controversy

Players expressed their discontent by comparing the Chinese New Year event rewards unfavorably with those provided in other regions and even in HoYoverse’s other games. This perceived inequality led to accusations of global favoritism and a lack of respect for the Chinese audience.

In response to the backlash, players not only unfollowed Genshin Impact’s social media accounts but also targeted associated brands like KFC, Hey Tea, and Pizza Hut. Suspicions even arose about the use of bot accounts by HoYoverse to artificially inflate follower counts on platforms like BiliBili, intensifying the discontent within the player community.

Genshin Impact's Natlan Region, Genshin Impact leaks
Genshin Impact Lantern Rite Rewards

The fallout extended to other social media platforms, where players voiced their dissatisfaction and demanded better rewards. HoYoverse issued an apology and committed to reassessing and adjusting the rewards. This incident underscores the delicate balance developers must strike when catering to a diverse global audience.

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Genshin Impact Lantern Rite Rewards Controversy

EventLantern Rite Festival (Chinese New Year)
Player ReactionBacklash over minimal awards
Social Media ImpactGenshin Impact’s Douyin account lost 1M+ followers
Brand FalloutPlayers unfollowed accounts, targeted brands
Developer ResponseHoYoverse apologized, pledged to reassess rewards
Community HistorySimilar drama during the first anniversary
Current RewardsInfographic detailing rewards for upcoming event

This isn’t the first time the community has challenged Lantern Rite rewards, with echoes of a similar situation during the first anniversary. In a recent live stream, HoYoverse addressed concerns, unveiling an infographic detailing the rewards for the upcoming Lantern Rite event. Despite additions like Three Intertwined Fates, discontent persists, highlighting the ongoing challenge of meeting player expectations in a globally diverse gaming community.


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