Unlocking the Gen Z Code: POCO, iQOO, and Nothing Gain Popularity for Exclusivity

In the realm of smartphones, Generation Z, aged 18-25, prioritizes brand over product, reveals TechArc’s ‘India GenZ Smartphone Brands 2023‘ report. 60% favor the brand, emphasizing the significance of the label while purchasing. Notably, POCO, iQOO, and Nothing lead the pack, captivating Gen Z with their exclusive appeal.

Unlocking the Gen Z Code POCO iQOO and Nothing Gain Popularity for Exclusivity 11zon
POCO, iQOO, and Nothing Gain Popularity

Key Findings:

  • 80% value brand experience; brand familiarity is a crucial factor.
  • 73% believe not all brands reflect their personality.
  • 69% feel a sense of exclusivity with their preferred brand.

For Gen Z, product decisions hinge on specifications, pricing, and design. Conversely, brand choices pivot on visibility, recall factor, satisfaction levels, servicing, and influencer reputation.

Top Gen Z Smartphone Brands:

  1. POCO
  2. iQOO
  3. Nothing

Exclusivity is the driving force, positioning these brands as the cool choice for the youth. POCO, iQOO, and Nothing excel at a brand level, while OnePlus and Realme achieve it at a series level with Nord and Narzo, respectively.

Also, Read

Top Smartphone Brands Among Gen Z

RankBrandReason for Popularity
1POCOExclusivity and Youth-Centric Products
2iQOOUnique Appeal and Brand Recognition
3NothingExclusive Identity and Brand Image

Winning the Youth Game:

  • POCO leads in providing the right mix of products and brand elements.
  • OPPO and OnePlus follow suit.
  • Samsung and Apple secure the fourth and fifth positions.

As smartphone giants adapt to Gen Z preferences, the report emphasizes creating youth-centric products to maintain exclusivity. Xiaomi and Vivo’s sub-brand strategy has proven successful, catering to the distinct tastes of the younger audience.


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