Bose has revealed the Ultra Open Earbuds, a limited-edition collaboration with Kith, introducing a stylish clip-on design at CES 2024. Leaked marketing material hinted at Bose’s new venture, emphasizing a unique earbud design.
Key Features of Ultra Open Earbuds:
The earbuds boast an innovative clip-on style, reminiscent of Huawei’s FreeClip, providing a fresh approach to headphone usage. Designed for a balance between music enjoyment and environmental awareness, the cuff-shaped design with soft, rounded edges enhances comfort and complements fashion accessories like hats and glasses.
While details like battery life and waterproof capabilities are yet undisclosed, Kith’s website mentions a “light-as-air grip,” a flexible joint for easy wear, and up to seven and a half hours of playtime. Bose’s Immersive Audio technology ensures spatial sound, enhancing the audio experience.
The Ultra Open Earbuds feature the Kith brand logo on both the headphones and charging case, marking Bose’s first foray into the fashion realm. Priced at $300, they’ll be available in extremely limited quantities on Kith’s online store and select physical locations from January 22.
Market Strategy and Design Evolution:
Bose, known for its commitment to audio innovation, previously introduced the Sport Open Earbuds in 2021, with a lukewarm response. The Ultra Open Earbuds showcase a distinct design approach, demonstrating Bose’s continuous exploration of the open-ear headphone market.
In a strategic move, Bose recently acquired a stake in Indian audio brand Noise, fostering collaborative innovation in audio technology. Additionally, the company launched the QuietComfort Ultra headphones in India, featuring spatial audio, customizable sound profiles, and an impressive 24-hour battery life.
Stay tuned for the latest updates on Bose’s pioneering ventures in the audio and fashion space, redefining the headphone experience. Elevate your style with the limited-edition Ultra Open Earbuds from Bose and Kith.
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Bose Ultra Open Earbuds Specifications
|Cuff-Shaped, Soft Edges
|Stylish Accessory, Hats, Glasses, Jewelry
|Up to 7.5 Hours (As per Kith’s mention)
|Bose Immersive Audio
|Kith Logo on Headphones and Charging Case
|Limited Quantities, Kith Online Store, Physical Stores
|Bose Limited-Edition Ultra Open Earbuds in Collaboration with Kith for $300